World Cup Hero Lionel Messi Has Now Set a New Record for the Most-Liked Instagram Post Ever. It Was Previously Held by an Egg

Get fried, egg—there’s a new most-liked photo on Instagram. A photo gallery posted by Lionel Messi, captain of this year’s winning World Cup team from Argentina, has hit over 70 million likes (and counting). The cover image, shot by photographer Shaun Botterill, captures Messi joyously hoisting the FIFA World Cup Trophy.


After racking up 67 million likes within hours of debuting two days ago, Messi’s image carousel is now the most-liked post on Instagram, unseating the @world_record_egg’s record of nearly 58 million likes, which itself overtook Kylie Jenner’s one-time record of 19 million likes for her photograph of her newborn daughter in 2019.

By comparison, Sam Umtiti, a star player who helped France win the World Cup in 2021, only got about 640,000 likes on his trophy post. Messi, on the other hand, has the whole platform’s third-most followed account, ousted only by Instagram’s own account and Cristiano Ronaldo.


“We demonstrated once again that when Argentines fight together and unite we are capable of achieving what we set out to do,” Messi wrote in his caption. “The merit belongs to this group.”

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