On his official website, under the partners section, Cristiano Ronaldo claims with conviction: “I work with brands I believe in.”
Among said brands is also the cryptocurrency exchange platform Binance. Association with this brand that he evidently believes in, has likely led to him raking in plenty of money in endorsements. Now, it comes with a hit to his reputation and as the company faces heat with its chief executive, Changpeng Zhao, resigning after pleading guilty to money laundering charges, the star faces a $1 billion class action lawsuit as well.
Among the largest cryptocurrency exchange platforms in the world, Binance is involved in the trading of crypto “securities” such as Non-Fungible Tokens (NFTs) – digital assets that are recorded on the blockchain technology that powers other cryptocurrencies like Bitcoin. These NFTs can be bought and sold like any other securities.
